The review request process
Do this consistently and politely. Do not wait until the end of the month and send a cold, generic request.
- Identify the right trigger: completed job, successful appointment, positive email, repeat purchase, resolved issue, or client milestone.
- Ask personally before sending the link: "Would you be happy to leave us a quick Google review?"
- Send one direct Google review link by text, email, or WhatsApp so the customer does not need to search.
- Give light guidance, not a script. Ask customers to mention the service, town, or outcome if they are comfortable.
- Never offer discounts, gifts, or incentives for reviews.
- Reply to every review with a natural, professional response.
When to ask
Ask while the result is fresh: after a repair, treatment, viewing, appointment, meal, project handover, or successful advice call.
What to send
Keep it short. Thank them, include the direct link, and make it clear that a few honest words are enough.
What to track
Track new reviews, rating, reply status, review keywords, and whether review growth supports Maps calls and website enquiries.
Example request message
Hi [Name], thanks again for choosing [Business]. If you were happy with the service, would you mind leaving us a quick Google review? It really helps local customers choose us. Here is the link: [Google review link]
Example review reply
Thanks [Name], we really appreciate the review. It was a pleasure helping with [service] in [location]. If you need anything else, just get in touch.
What if someone leaves a negative review?
Reply calmly, acknowledge the concern, avoid arguing publicly, and invite them to contact you directly. A professional reply can protect trust.
How many reviews should I aim for?
Look at the top local competitors for your main searches. Your first goal is steady review growth and recent reviews, not a sudden spike.
Useful next steps
Want to know if reviews are holding back your Maps visibility?
Send your website and Google Business Profile. BrowRank will review your profile, reviews, competitors, local pages, and tracking.
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