GBP checklist

Google Business Profile optimisation checklist.

Your Google Business Profile is often the first thing local customers see. Use this checklist to improve relevance, trust, Maps visibility, calls, and website clicks.

Updated 26 May 2026By BrowRank8 minute read

Profile setup checklist

  • Use the real business name. Avoid stuffing services or towns into the name unless they are part of the legal or public-facing brand.
  • Choose the best primary category. Your primary category should match the main service that drives revenue.
  • Add secondary categories carefully. Use them to support real services, not to chase unrelated searches.
  • Keep NAP details consistent. Name, address, phone number, website, and opening hours should match your website and citations.

Services, photos, posts, and Q&A

Google needs detail. Customers need confidence. A complete profile helps both.

  • Add every important service. Include services such as emergency plumber, dental implants, conveyancing, roof repairs, tax returns, valuations, or private dining.
  • Upload real photos monthly. Show staff, premises, work, vehicles, products, menus, treatment rooms, and completed projects.
  • Use posts for useful updates. Share seasonal services, offers, recent work, FAQs, and service-area updates.
  • Add Q&A. Answer practical questions about pricing, areas covered, booking, parking, emergency work, guarantees, and response times.

Reviews and conversion checklist

  • Ask every happy customer. Build review requests into your normal process.
  • Reply to reviews. Keep replies natural, specific, and professional.
  • Track GBP actions. Monitor calls, website clicks, direction requests, bookings, and profile views.
  • Link to the strongest page. Send visitors to a page that matches the service and makes contacting you easy.

GBP optimisation works best when your website backs it up with strong service pages, local proof, FAQs, reviews, and clear calls to action.

Related reading: why your business is not showing on Google Maps, Google Business Profile management, review generation checklist, and SEO templates.

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