The Problem
The clinic was visible for brand searches, but not for commercial searches like emergency dentist, dental implants, and dentist near me in its target Sheffield area.
The Work
We rebuilt priority service content, tightened internal links, improved GBP services, cleaned inconsistent citations, and added trust-led content around treatment intent.
The Outcome
The campaign moved the main local search target from position 23 to top 3 Maps visibility, with a 64% increase in phone calls over four months.
The highest-impact fixes
- Built clearer pages for emergency dentistry, implants, check-ups, and cosmetic treatments.
- Aligned Google Business Profile services with the highest-value website pages.
- Improved local trust signals with review prompts, clinic details, and citation consistency.
- Added internal links from supporting pages to priority dental service pages.
Why it worked
The campaign matched high-value dental searches to specific pages and GBP signals instead of relying on one generic dental homepage.
Useful next step
If you run a clinic, start by checking whether every treatment you want more bookings for has a dedicated, well-linked page.
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