Build pages by practice area
A generic solicitors page is rarely enough. Search intent differs for conveyancing, family law, employment law, wills and probate, immigration, personal injury, commercial law, and dispute resolution.
- Create one strong page per service. Each page should explain who it is for, process, likely questions, fees where possible, and how to enquire.
- Use location naturally. Add local office details, areas served, transport or parking details, and links to nearby area pages.
- Add trust above the fold. Include SRA details where relevant, accreditations, reviews, years of experience, and clear contact options.
- Answer sensitive questions clearly. Legal clients want reassurance, process clarity, likely timescales, and next steps.