# SEO Audit Checklist

Client:
Website:
Google Business Profile:
Target locations:
Main services:
Audit date:

## 1. Lead Intake

- [ ] Confirm business name, contact name, phone, and email.
- [ ] Confirm website URL and main Google Business Profile URL.
- [ ] Confirm service area, physical address, and whether customers visit the premises.
- [ ] Confirm main revenue services and ideal customer type.
- [ ] Record lead source, landing page, and form notes.

## 2. Website Foundations

- [ ] Check homepage title, meta description, H1, and main call to action.
- [ ] Check core service pages exist for the main money services.
- [ ] Check location pages exist for genuine target areas.
- [ ] Check pages have visible phone, email, form, WhatsApp, or booking CTAs.
- [ ] Check mobile layout, navigation, page speed, and obvious conversion blockers.
- [ ] Check indexability, canonical tags, robots.txt, sitemap, and redirects.
- [ ] Check broken links, missing images, and obvious technical errors.

## 3. Google Business Profile

- [ ] Check verification and suspension risk.
- [ ] Check business name, category, phone, website, hours, and service areas.
- [ ] Check primary and secondary categories.
- [ ] Check services, description, photos, posts, Q&A, and appointment links.
- [ ] Check review count, rating, recency, keywords, and reply quality.
- [ ] Check whether GBP points to the best landing page.

## 4. Search Visibility

- [ ] Check branded search result.
- [ ] Check main service + location keywords.
- [ ] Check Google Maps visibility for top searches.
- [ ] Check top competitors in organic and Maps results.
- [ ] Note competitor advantages: reviews, pages, links, content, location, or authority.

## 5. Content and Trust

- [ ] Check testimonials, case studies, accreditations, guarantees, and proof.
- [ ] Check service FAQs and buyer objections.
- [ ] Check internal links between services, areas, industries, and guides.
- [ ] Check blog or guide content supports real local search intent.

## 6. Tracking

- [ ] Check Google Search Console.
- [ ] Check GA4.
- [ ] Check form submission tracking.
- [ ] Check phone click tracking.
- [ ] Check email and WhatsApp click tracking.
- [ ] Check thank-you page or conversion destination.

## 7. Priority Fixes

Top fix 1:
Impact:
Effort:

Top fix 2:
Impact:
Effort:

Top fix 3:
Impact:
Effort:

Top fix 4:
Impact:
Effort:

Top fix 5:
Impact:
Effort:

## Recommended Package

- [ ] Starter SEO
- [ ] Local Growth SEO
- [ ] Competitive SEO
- [ ] One-off audit or setup project

Reason:
Expected first 90-day focus: