# Monthly KPI Scorecard

Client:
Month:
Prepared by:

## Summary

Main win:

Main issue:

Next priority:

## KPI Table

| KPI | Previous Month | This Month | Change | Notes |
| --- | ---: | ---: | ---: | --- |
| Organic clicks |  |  |  |  |
| Organic impressions |  |  |  |  |
| Average organic CTR |  |  |  |  |
| Google Maps calls |  |  |  |  |
| Google Maps website clicks |  |  |  |  |
| Google Maps direction requests |  |  |  |  |
| GBP profile views |  |  |  |  |
| Form submissions |  |  |  |  |
| Phone click events |  |  |  |  |
| Email click events |  |  |  |  |
| WhatsApp click events |  |  |  |  |
| New reviews |  |  |  |  |
| Top 10 ranking keywords |  |  |  |  |
| SEO landing page conversion rate |  |  |  |  |

## Top Wins

1. 
2. 
3. 

## Top Issues

1. 
2. 
3. 

## Pages to Improve

| Page | Issue | Recommended Action | Priority |
| --- | --- | --- | --- |
|  |  |  |  |
|  |  |  |  |
|  |  |  |  |

## Keyword Movement

| Keyword | Location | Previous Position | Current Position | Change | Notes |
| --- | --- | ---: | ---: | ---: | --- |
|  |  |  |  |  |  |
|  |  |  |  |  |  |
|  |  |  |  |  |  |

## Next Month Priorities

1. 
2. 
3. 

## Client Actions Needed

- [ ] Request reviews from recent customers.
- [ ] Send photos or project examples.
- [ ] Approve page or content changes.
- [ ] Confirm service or location priority changes.